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case studies
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Thumbnail image for Tracing the real-world challenges of back-end engineers at Spotify
Spotify

Tracing the real-world challenges of back-end engineers at Spotify

Thumbnail image for Creating a global barometer for Google
Google

Creating a global barometer for Google

Thumbnail image for Defining a scalable CX strategy at a leading UK neobank
Neo Bank

Defining a scalable CX strategy at a leading UK neobank

blog posts
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thumbnail image for So long, SaaS: Klarna is right, DIY is the Future for AI-Enabled Businesses

So long, SaaS: Klarna is right, DIY is the Future for AI-Enabled Businesses

Klarna’s bold decision to abandon SaaS giants like Salesforce and Workday signals a major shift in tech strategy.
thumbnail image for Webinar: From Generative AI to Generative UI

Webinar: From Generative AI to Generative UI

Explore how Generative UI reshapes enterprise efficiency and interaction with AI-driven, tailored interfaces.
thumbnail image for 4 Fundamentals of Scalable 
CX in Neobanking

4 Fundamentals of Scalable 
CX in Neobanking

Discover the four key principles for scaling customer experience (CX) in neobanking.
reports
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Cover image for Building the Agentic Enterprise: AI Agents & Multi-Agent Systems
Thumbnail image for Building the Agentic Enterprise: AI Agents & Multi-Agent Systems
Leon Gauhman
Vahid Panjganj
Leon Gauhman & Vahid Panjganj

Building the Agentic Enterprise: AI Agents & Multi-Agent Systems

Discover how AI agents and multi-agent systems transform enterprise efficiency, adaptability, and collaboration.
Cover image for From Generative AI to Generative UI
Thumbnail image for From Generative AI to Generative UI
Tadhg McCarthy
Leon Gauhman
Tadhg McCarthy & Leon Gauhman

From Generative AI to Generative UI

This report introduces Generative UI. By moving complex AI behind intuitive, task-specific interfaces, Generative UI transforms human-machine interaction into something seamless and designed to drive productivity.
Cover image for Leveraging Generative AI to Drive User-Centricity
Thumbnail image for Leveraging Generative AI to Drive User-Centricity
Gabriel O'Brien
Nadav Mordechai
Gabriel O'Brien & Nadav Mordechai

Leveraging Generative AI to Drive User-Centricity

Learn how to leverage and use generative AI to boost user-centricity, combining market insights and real-world examples to guide digital teams and leaders.